DU ENTSCHEIDEST / YOU DECIDE
The foundation "tolerance and dialogue" created a project named "läbe ohni lämpe", which is Swiss German for "living without problems". They asked us, the students of Cast /Audiovisual Media, to design animations which would fight the problem of cyberbullying. Out of all animations, three were chosen for the commercial use for the project. Luckily, mine was one of these three.
The concept behind my animation focused not on the bully or the victim as the problem of cyberbullying but it highlighted the sympathizer. With the sympathizer’s approval, which could be a "thumbs-up" or a laugh to encourage the bully or taking sides with the victim, the sympathizers can really make the difference whether cyberbullying will happen or not. They decide.