2017 / Zurich University of the Arts / Graduation Project animation, video, social media strategy, branding
#Jein (in german a mix between yes (ja) and no (nein) which means maybe) goes back to the claim that a lot of young voters don’t know what to vote. Their minds are filled with “yes” and “no” and no clear decisions. This is a problem which easyvote wants to solve through their work. They want to end the #Jein. The base of the #Jein campaign for social media were questions which normally get a clear answer like “Will you mary me?”. No one will answer this question with a “maybe” or “Jein”. The campaign was held in three languages German (#Jein), French (#Mouais) and Italian (#Nì) as well as politically neutral.
The campaign was carried out between the 1st and 21st May 2017 (voting sunday) and consisted of 8 sponsored video ads in three languages (24 in total), developed and implemented for Facebook and Instagram.
Additionally, I was responsible for the Instagram account during the campaign and created a new visual language for the easyvote Instagram account to establish the easyvote style on their Instagram account. Unfortunately, they aren’t continuing my visual language since mid 2018.
Easyvote is an organization which translates political content in an easy, comprehensible and neutral way that young voters can easily follow the political process. Their main focus are the national votings and elections. For that, they create Youtube videos and brochures in all four national languages and they are present on social media such as Facebook, Twitter, Youtube and Instagram.