2017 / Zurich University of the Arts / Graduation Project animation, video, social media strategy, branding
#Jein (in German a mix between yes (ja) and no (nein) which means maybe) is a campaign that I created in collaboration with the Swiss non-profit organisation easyvote. easyvote translates political content in an easy, comprehensible and neutral way that young voters can easily follow the political process in Switzerland.
The idea: Young Swiss voters are often trapped between yes and no because they don't know what to write on their ballot and a lot of them don't know easyvote's content. To solve that, I created short animated videos that ask questions that are typically answered with a clear yes or no like «Will you marry me?» but were answered in this case with #Jein. Easyvote is here to find a clear answer at least for political questions. The campaign was held in three languages German (#Jein), French (#Mouais) and Italian (#Nì) as well as politically neutral.
The campaign was carried out between the 1st and 21st May 2017 (voting sunday) and consisted of 8 sponsored video ads in three languages (24 in total), developed and implemented for Facebook and Instagram. Additionally, I created a new visual language for the easyvote Instagram account to establish the easyvote style on their Instagram account.
Other questions that were asked:
- Do you like my parents?
- Do you think I'm too big?
- Do you like Netflix and Chill?
- Did you drink alcohol?
- Do you know what the vote is about?
- Did you already vote?
- Do you vote for the new energy law?